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This week's glorious bouquet is awarded retrospectively to JWT and one of their clients for an epically long-running campaign. When Lynda Bellingham’s untimely death was announced in the media this week, she was often referred to as ‘the Oxo mum’. She last appeared as Katie in the rather poignant final commercial in 1999 - 15 years ago - and that was the culmination of a campaign which ran for 16 years from 1983.
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