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A bunch of handpicked wildflowers (randomly self-seeded by the wind) to a major fundraising campaign. It was just before the morning news last Wednesday when I turned on Radio 4 and heard Lenny Henry's unmistakeable tones. With this being the BBC, I knew this couldn't be one of his commercials for that hotel chain which makes him sleep outside surrounded by tourists who ignore him. It became clear that he was talking about the Ebola outbreak in West Africa and the appeal was on behalf of the Disasters Emergency Committee (DEC). I won't be alone in being a bit surprised that Ebola has been labelled a Disaster and awarded Very Serious TV and Radio Ads Status usually only forced on unsuspecting viewers ahead of elections or when there's a massive natural catastrophe. There was a nice warm blanket coverage rather than saturation. I saw the BBC TV spot and also spotted a press ad. It's branded with the DEC logo - and so I suppose there might be a slight risk of its being confused with their last appeal.
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