The IDM

ENQUIRIES UP 20% - DURING A DOWNTURN

The Institute of Direct and Digital Marketing (as it is now) had lost ground to rival professional educators. Its marketing was tired; they had been too busy to practise what they teach.

Invited by the Chairman to rewrite the content of their brochures, we recommended a radical redesign so that the family of pieces would have more chance of working not just as take-ones and in a mailing, but also as a media insert. (We even persuaded well-placed friends who were alumni to approve lovely testimonials.)

Result? The first brochure (used as a mailing with our letter and an insert) we created attracted a 20% increase in enquiries than the previous year, when the economic outlook was considerably more optimistic.

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