Jameson Travel Retail


We pitched for the Jameson Travel Retail (formerly known as ‘Duty Free’) business on behalf of Fosbury Marketing, against some pretty tough agency competition. The creativity of our stand idea with its cutting-edge interactivity swung the decision.

Post pitch, the project evolved into developing an Augmented Reality game for travellers to play as they sampled. We cast the actor, scripted the game and spent two days in a studio filming every possible barkeep reaction to someone catching – or dropping - non-existent ice cubes.

Jameson continues to explore ways of owning this technology in the sector.

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